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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market…
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|September 26, 2016

$18.99

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…

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Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so .  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise -…

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Beyond the Morning Huddle— Human Resource Management for a Successful Dental Office shares tips, experiences, strategies and solutions to make your dental practice the best it can be. Recruitement With time and attention given to the hiring process, the doctor…

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Comment les études qualitatives peuvent-elles relever les défis lancés par les nouvelles technologies de communication et par les changements des comportements et des mentalités des consommateurs ? Quelles incidences ont sur nos méthodes les recherches en…
Kobo ebook

|July 13, 2013

$4.96

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An Introductory Guide for Learning About Online Affiliate Marketing, Affiliate Marketing Blogs, Marketing Ideas, Affiliate Marketing for Beginners and Affiliate Programs

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the…

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All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the success of an IT manager rests on how his / her team preforms.…
Kobo ebook | German

|November 27, 2015

$95.67

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…
Kobo ebook

|June 3, 2015

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$45.87

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Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting…

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Le terme sémiologie est plutôt réservé aux approches françaises des années 1960 et 1970 inspirées notamment par Roland Barthes. En revanche, l’ensemble des travaux internationaux comme la plupart des contributions françaises postérieures à 1980 apparaissent sous…