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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

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How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that…
Naked Consumer: How Our Private Lives Become Public Commodities
Paperback

|February 1, 1994

$20.70 online

$23.00list price

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing…
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
Hardcover

|July 27, 2015

$28.79 online

$33.95list price

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up…
Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive…
Marketing Analytics: A Practical Guide To Real Marketing Science
Paperback

|June 28, 2015

$39.07 online

$45.50list price

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
Marketing Research
Paperback

|October 24, 2014

$193.95

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In Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors'…
Pencils, Crayons & Colouring Materials in South Korea: Market Sales

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The Pencils, Crayons & Colouring Materials South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 8 Products and Markets covered. The Products and Markets covered (Pencils, Crayons and Colouring Materials) are classified…
Winning At New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Windows, Plastic in South Korea
Kobo ebook

|September 30, 2018

$27.51

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The Windows, Plastic South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 25 Products and Markets covered. The Products and Markets covered (Windows, plastic) are classified by the Major Products and then further defined…
Historical Research In Marketing Management

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This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing,…
How Cool Brands Stay Hot: Branding To Generations Y And Z
Paperback

|March 28, 2016

$34.54 online

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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation…
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