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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to…
Cracking the Quebec code
Kobo ebook

|September 26, 2016

$18.99

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…
The User Experience Team of One: A Research and Design Survival Guide
Kobo ebook

|July 9, 2013

$23.49 online

$29.31

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying…
Badass: Making Users Awesome: Making Users Awesome
Paperback

|February 23, 2015

$32.22 online

$38.95

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…
Comment écrire une lettre de motivation séduisante

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Pratique et utile notre guide vous permettra d'apprendre simplement à rédiger une lettre de motivation séduisante. Le lettre ou mail de motivation est le sésame pour décrocher des entretiens de recrutement et ultimement un emploi. Suivez les conseils . Puis…
Marketing Research, Binder Ready Version
Loose Leaf

|October 27, 2014

$123.69 online

$135.95

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In  Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the…
The Right Hire: The Essential Interview System for Hiring Top Talent

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CONDUCTING AN INTERVIEW IS AN ART FORM IN ITSELF, BUT NOT EVERYONE IS DA VINCI Employees are the most important part of any company. Getting the right people to join your company who will not only mesh in with the current environment but will also bring in unique…
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…
Marketing Research Kit For Dummies
Paperback

|April 5, 2010

$30.31 online

$35.99

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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes?…
Strategic Market Research: A Guide To Conducting Research That Drives Businesses

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…
Market Research In A Week: Teach Yourself

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…
Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

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Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research…
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