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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
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|This title releases April 28, 2018

$46.23 online

$51.95

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive…
Market Research: The Process, Data, And Methods Using Stata
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|This title releases December 22, 2017

$116.06 online

$128.95

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Outside Insight: Navigating A World Drowning In External Data
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|This title releases February 27, 2018

$38.22 online

$42.95

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
Marketing Research Essentials
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|August 26, 2013

$116.75 online

$144.95

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Winning At New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Invisible Influence: The Hidden Forces that Shape Behavior
Hardcover

|June 14, 2016

$28.66 online

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Badass: Making Users Awesome: Making Users Awesome
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|February 23, 2015

$31.48 online

$38.95

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…
Naked Consumer: How Our Private Lives Become Public Commodities
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|February 1, 1994

$18.52 online

$23.00

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing…
Human Resource Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer…

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Human resource management (HRM) MCQs has 763 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…
DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet - Third Edition

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Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer…
Chief Culture Officer: How to Create a Living, Breathing Corporation

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would…
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