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Paperback

|This title releases September 19, 2017

$32.49

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Hardcover

|June 14, 2016

$27.61 online

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up…

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Human resource management MCQs has 763 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…

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This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship. It also outlines some of the important techniques which can be used by interviewers…
Paperback

|July 12, 2011

$26.70 online

$34.50

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…

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Revenue generating secrets are finally out: all it takes is 81 moves! Are you looking for proven revenue generating strategies to grow your sales immediately? In this book you'll find strategies that are used by some of the fastest-growing & most successful…

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing…

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…