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Marketing Research Essentials
Paperback

|August 26, 2013

$133.03 online

$144.95

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
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|This title releases April 28, 2018

$46.23 online

$51.95

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive…
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Human Resource Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer…

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Human resource management (HRM) MCQs has 763 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…
Winning at New Products: Creating Value Through Innovation
Paperback

|July 12, 2011

$28.34 online

$34.50

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…
Trade Marketing Focus: Empower Key Influencing Factors

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Marketing Analytics: A Practical Guide To Real Marketing Science
Paperback

|June 28, 2015

$36.32 online

$45.50

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
Winning At New Products: Creating Value Through Innovation
Paperback

|September 19, 2017

$30.02 online

$32.49

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…
Invisible Influence: The Hidden Forces that Shape Behavior
Audio Book (CD)

|June 14, 2016

$28.84 online

$39.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Badass: Making Users Awesome: Making Users Awesome
Paperback

|February 23, 2015

$31.98 online

$38.95

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…
Winning at New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Strategic Market Research: A Guide To Conducting Research That Drives Businesses

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…