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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
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|This title releases April 28, 2018

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive…
Outside Insight: Navigating A World Drowning In External Data
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|This title releases February 27, 2018

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research
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|This title releases April 28, 2018

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Market research methods in business are changing. Questionnaire Design , fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile…
Human Resource Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer…

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Human resource management HRM multiple choice questions has 763 MCQs. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…
Invisible Influence: The Hidden Forces that Shape Behavior
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|June 14, 2016

$28.48 online

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Marketing Research Essentials
Loose Leaf

|September 3, 2013

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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
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|October 24, 2006

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$18.99

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Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink , which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis.…
Marketing Analytics: A Practical Guide To Real Marketing Science
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|June 28, 2015

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
Winning At New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Strategic Market Research: A Guide To Conducting Research That Drives Businesses

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…
Alternative Market Research Methods: Market Sensing

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market…
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