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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…
Paperback

|April 24, 2012

$17.47 online

$22.00

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Invisible Influence: The Hidden Forces that Shape Behavior
Hardcover

|June 14, 2016

$28.53 online

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Marketing Research Essentials
Paperback

|August 26, 2013

$127.78 online

$144.95

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques

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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer…
Marketing Analytics: A Practical Guide To Real Marketing Science
Paperback

|June 28, 2015

$38.05 online

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Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting…
The Handbook Of Brand Management Scales
Paperback

|August 3, 2015

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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not…
Trade Marketing Focus: Empower Key Influencing Factors

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Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer Insight

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The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful…
Cracking the Quebec code
Kobo ebook

|September 26, 2016

$18.99

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…
Market Research In A Week: Teach Yourself

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…
Le Code Québec: Les sept différences qui font de nous un peuple unique au monde

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

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Marketing is psychology, in practice. That’s all it is. This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research…