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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
Marketing Research Essentials
Paperback

|August 26, 2013

$135.09 online

$144.95

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Outside Insight: Navigating A World Drowning In External Data
Hardcover

|This title releases February 27, 2018

$38.22 online

$42.95

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
Trade Marketing Focus: Empower Key Influencing Factors

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Human Resource Management MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer…

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Human resource management (HRM) MCQs has 763 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on recruitment and selection, HR planning, job analysis, HRIS, HRMS, HR consulting, employee benefits, services, training and…
Winning at New Products: Creating Value Through Innovation
Paperback

|July 12, 2011

$28.67 online

$34.50

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…
Invisible Influence: The Hidden Forces that Shape Behavior
Audio Book (CD)

|June 14, 2016

$24.82 online

$39.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Badass: Making Users Awesome: Making Users Awesome
Paperback

|February 23, 2015

$31.31 online

$38.95

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…
Human Resource Management (HRMS) MCQs: Multiple Choice Questions and Answers (Quiz & Tests with…

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Human resource management HRMS MCQs has 527 multiple choice questions. Human resource management quiz questions and answers pdf, MCQs on HRMS, strategic management, HR recruitment and selection, HRIS, employee training, development, compensation management,…
Winning At New Products: Creating Value Through Innovation
Paperback

|September 19, 2017

$29.25 online

$32.49

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales

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Chief Culture Officer: How to Create a Living, Breathing Corporation

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would…