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The Tipping Point: How Little Things Can Make A Big Difference

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From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.   The tipping point is that magic moment when an idea, trend, or…
Marketing 4.0: Moving from Traditional to Digital

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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the…
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
Testing Business Ideas: A Field Guide For Rapid Experimentation
Paperback

|November 12, 2019

$38.57 online

$42.00list price

save 8%

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this…
Fundamentals of Public Relations and Marketing Communications in Canada

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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously…
Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life

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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman…
The Influencer Code: How To Unlock The Power Of Influencer Marketing

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The Influencer Code is the essential reference for any company who wants to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you are selling financial services or donuts,…
Children: Consumption, Advertising And Media

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Customer Insight Strategies: How To Understand Your Audience And Create Remarkable Marketing

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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers…
On Curiosity: The Art of Market Seduction

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What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday…
Theosophical Review Magazine January 1903-April 1903

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The Soulful Art Of Persuasion: The 11 Habits That Will Make Anyone A Master Influencer
Hardcover

|September 10, 2019

$32.14 online

$37.00list price

save 13%

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WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY  BESTSELLER •  The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that…
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