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Book & Toy | German

$64.95

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Paperback

$22.00

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
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$78.00

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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical…
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The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential…
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$124.50

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…

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Hardcover

$35.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Paperback | German

$180.95

$166.09 online

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