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Hardcover

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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La majorité des Québécois sont issus d'une culture française, vivent dans une société anglaise avec un mode de vie américain. Qui sommes-nous? Que voulons-nous? Qu'espérons-nous? Cet ouvrage dresse un portrait surprenant, souvent déstabilisant, parfois…
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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the…

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…
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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Loose Leaf

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Paperback

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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the…

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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their…
Kobo ebook | French

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The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a…

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Human resource management (HRM) quiz has 763 multiple choice questions MCQ. HRM quiz questions and answers PDF, MCQ on human resource planning, HRIS, HRMS, HR consulting, recruiting, benefits, services, coaching, HR development MCQ with answers, HR strategies,…
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Nasty Customers? Boss on the Rampage? Uncooperative Colleagues? Upset Secretary? This international best-seller will help you deal with them. At one time or another, everyone has to deal with irate, rude, impatient emotional or aggressive people in the workplace.…
Kobo ebook

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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing…