Researching Business And Management by Harvey MaylorResearching Business And Management by Harvey Maylor

Researching Business And Management

byHarvey Maylor, Kate Blackmon, Martina Huemann

Paperback | January 10, 2017

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The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.

Harvey Maylor  is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bat...
Title:Researching Business And ManagementFormat:PaperbackDimensions:496 pagesPublished:January 10, 2017Publisher:Palgrave Higher EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230222129

ISBN - 13:9780230222120

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Table of Contents

PART I: DEFINING YOUR RESEARCH .- 1. What is Business and Management Research? An Introduction to the Research Process .- 2. What Should I Study? Generating and Clarifying Ideas for your Research Project.- 3. How Do I Find Information? Using Knowledge Resources.-PART II: DESIGNING YOUR RESEARCH .- 4. What is my Research Approach? From Research Philosophy to Research Design.- 5. How Do I Do Quantitative Research?.- 6. How Do I Do Qualitative Research?.- 7. How Do I Do Case Study Research? .- 8. How Do I Make Sure My Research is Ethical?.-PART III: DOING YOUR RESEARCH .- 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research.- 10. Analysing Quantitative Data: Using Simple Statistics.- 11. Advanced Quantitative Analysis: Multivariate Analysis.- 12. Analysing Qualitative Data: Interpreting Interview and Observational Data.-PART IV: DESCRIBING YOUR RESEARCH .- 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations.- 14. Describing Your Research: Writing Up Your Project Report.- 15. Closing the Loop: Reflecting On and Learning From Your Research.