Researching Ux: Analytics: Understanding Is The Heart Of Great Ux

January 20, 2017|
Researching Ux: Analytics: Understanding Is The Heart Of Great Ux by Luke Hay
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about

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you''ll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

  • why you need to gather analytics data for your UX projects
  • getting set up with analytics tools
  • analyzing data
  • how to find problems in your analytics
  • using analytics to aid user research, measure and report on outcomes

By the end of this book, you''ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Luke Hay is a UK-based UX Consultant who''s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps.<br<brLuke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency ...
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Title:Researching Ux: Analytics: Understanding Is The Heart Of Great Ux
Format:Paperback
Product dimensions:176 pages, 9 X 7 X 0.68 in
Shipping dimensions:176 pages, 9 X 7 X 0.68 in
Published:January 20, 2017
Publisher:Sitepoint
Language:English
Appropriate for ages:All ages
ISBN - 13:9780994347077

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