Restoring The Soul Of Business: Staying Human In The Age Of Data

January 28, 2020|
Restoring The Soul Of Business: Staying Human In The Age Of Data by Rishad Tobaccowala
$31.00
Hardcover
Earn 155 plum® points
Ships free on orders over $35

Ships within 1-2 weeks

Available in stores

To see store inventory,
Prices and offers may vary in store

about

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

  • Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand.
  • Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches.

Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in...
Loading
Title:Restoring The Soul Of Business: Staying Human In The Age Of DataFormat:HardcoverProduct dimensions:256 pages, 9.3 X 6.2 X 0.95 inShipping dimensions:256 pages, 9.3 X 6.2 X 0.95 inPublished:January 28, 2020Publisher:HarperCollins LeadershipLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1400210542

ISBN - 13:9781400210541

Appropriate for ages: All ages

Look for similar items by category: