Retail Brand Equity And Loyalty: Analysis In The Context Of Sector-specific Antecedents, Perceived Value, And Multichannel Retailing by Julia Katharina WeindelRetail Brand Equity And Loyalty: Analysis In The Context Of Sector-specific Antecedents, Perceived Value, And Multichannel Retailing by Julia Katharina Weindel

Retail Brand Equity And Loyalty: Analysis In The Context Of Sector-specific Antecedents, Perceived…

byJulia Katharina Weindel

Paperback | September 19, 2016

Pricing and Purchase Info

$117.50

Earn 588 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.
Loading
Title:Retail Brand Equity And Loyalty: Analysis In The Context Of Sector-specific Antecedents, Perceived…Format:PaperbackDimensions:195 pages, 21 × 14.8 × 0.17 inPublished:September 19, 2016Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:365815036X

ISBN - 13:9783658150365

Look for similar items by category:

Reviews

Table of Contents

Introduction.- Study 1: Sector-specific Antecedents of Retail Brand Equity.- Study 2: Reciprocity between Perceived Value and Retail Brand Equity.- Study 3: Interdependencies within Multichannel Retail Structures.- Final Remarks.- References.- Appendix.