Retail Internationalization In China: Expansion Of Foreign Retailers

Hardcover | July 19, 2011

byL. Qixun Siebers

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.

LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experien...

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Kobo ebook|Jul 19 2011

$111.39 online$144.68list price(save 23%)
Format:HardcoverDimensions:192 pages, 9.02 × 5.98 × 0.03 inPublished:July 19, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230293379

ISBN - 13:9780230293373

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Table of Contents

Introduction
Background to the Research
Theoretical Frameworks and Propositions
Methodology
Data Analysis
Cross-case Analysis and Results Introduction
Discussions and Implications