Retail Internationalization In China: Expansion Of Foreign Retailers by L. Qixun Siebers

Retail Internationalization In China: Expansion Of Foreign Retailers

byL. Qixun Siebers

Hardcover | July 19, 2011

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.

About The Author

LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experien...
Retail Internationalization in China: Expansion of Foreign Retailers
Retail Internationalization in China: Expansion of Foreign Retailers

by L. Qixun Siebers

$111.39$144.68

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Details & Specs

Title:Retail Internationalization In China: Expansion Of Foreign RetailersFormat:HardcoverDimensions:192 pages, 9.02 × 5.98 × 0.03 inPublished:July 19, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230293379

ISBN - 13:9780230293373

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Table of Contents

Introduction
Background to the Research
Theoretical Frameworks and Propositions
Methodology
Data Analysis
Cross-case Analysis and Results Introduction
Discussions and Implications