Retail Management

Paperback | October 1, 2010

byChetan Bajaj, Rajnish Arya Tuli, Nidhi Varma Srivastava

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The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision makingprocess, an analyses of retail formats, and retail mix strategies. The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organizedretailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black and white as well as colour photographs, and numerous examplesfrom the Indian context.

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The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision makingprocess, an analyses of retail formats, and ...

Chetan Bajaj is Director of Shri Bhagwan Mahavir Jain College of Engineering, Bangalore Rural. An alumni of the Indian Institute of Management Bangalore, he has over 28 years of experience in academics, industry, and consulting, which includes ley positions at Pricewater House, Apollo Tyres, and with the Kirloskar Group. He has publis...
Format:PaperbackDimensions:860 pages, 9.84 × 7.48 × 0.07 inPublished:October 1, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198061153

ISBN - 13:9780198061151

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Table of Contents

1. Retailing: Role, Relevance, and Trends2. Retail Organization3. Retail in India4. Retail Customer5. Retail Market Segmentation6. Financial Planning for Retail (NEW)7. Retail Location Strategy8. Organizational Structure and HR Strategy (NEW)9. Information System and Supply Chain Management (NEW)10. Retail Product and Brand Management (NEW)11. Merchandise Management (NEW)12. Retail Pricing13. Retail Promotion Strategy14. Store Operations (NEW)15. Atmospherics and Retail Space Management16. Customer Relationship Management in Retailing17. Managing Retail Chains and Franchising (NEW)18. International Retailing (NEW)Appendix A-Socioeconomic ClassificationAppendix B-Careers in RetailingIndex