Retailing Management

Paperback | March 14, 2014

byMichael Levy, Barton Weitz, Dea Watson

not yet rated|write a review
Levy Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. The text uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience. The Fourth Canadian Edition includes substantial new content on social media and mobile marketing to the multichannel discussion, a more in-depth treatment of the impact of technology on the retail communications mix, and a new chapter dedicated to information systems and supply chain management. As with previous editions, Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing.

Pricing and Purchase Info

$144.83 online
$151.95 list price
Ships within 3-5 weeks
Ships free on orders over $25

From the Publisher

Levy Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. The text uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience. The Fourth...

Format:PaperbackDimensions:10.8 × 8.3 × 1 inPublished:March 14, 2014Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0070893209

ISBN - 13:9780070893207

Look for similar items by category:

Customer Reviews of Retailing Management

Reviews

Extra Content

Table of Contents

Section 1: The World of Retailing
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Customer Buying Behaviour

Section 2: Retailing Strategy
Chapter 4: Retail Market Strategy
Chapter 5: Retail Locations Strategy--Trade Area Decisions and Site Assessment
Chapter 6: Store Design, Layout, and Visual Merchandising Strategy
Chapter 7: International Retailing Strategy

Section 3: Financial Management
Chapter 8: Financial Strategy
Chapter 9: Information Systems and Supply Chain Management
Chapter 10: Merchandise Management
Chapter 11: Buying Strategies
Chapter 12: Retail Pricing

Section 4: Store Management
Chapter 13: Human Resource Management and Staff Training Issues
Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
Chapter 15: Appealing to the Customer: Retail Communication Mix

Section 5: Cases