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Shopper Marketing 101: Making Brand Shopper Ready
Kobo ebook

|April 30, 2015

$7.19 online

$7.98

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What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning…
The New Retail Revolution: Bricks and Mortar Stores are Not Dead Just Different

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How a bricks and mortar store can survive and thrive in the fast evolving technological world. International author, speaker and retail business consultant, Joanna Arhontis, has been running her own business for over a decade and in retail, in some form, all her…
TCP Model for Retail Success
Kobo ebook

|November 17, 2017

$9.99

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TCP Model is a model focus the attention of retailer on three main things, which are increasing traffic, increasing conversion rate and increasing profit per transaction. Then the book gives a step-by-step manual on how to increase those numbers. Retailing is a…
Marketing di sopravvivenza per attività locali: 10 chiavi pratiche per trovare nuovi clienti e…

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Come ti sentiresti se il tuo bar, ristorante o negozio fosse sempre pieno di clienti? Immagino tranquillo e con una visione del futuro più ottimistica. Non sempre le cose prendono la piega che immaginiamo e quando iniziano ad andare male reagiamo in due modi: Ci…
Gestão do Ponto de Venda: Os papéis do franqueado de sucesso

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LIVRO APRESENTA SOLUÇÕES PRÁTICAS PARA FRANQUEADOS OBTEREM SUCESSO - Recomendado por especialistas a todos que desejam trabalhar com franquias. - Escrito pelos sócios da Praxis Business, empresa especializada no mercado de franchising brasileiro. O livro Gestão…
Retail Revolution: Will Your Brick-and-Mortar Store Survive?
Kobo ebook

|February 1, 2015

$9.59 online

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Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more nuanced approach to understanding the significant…
We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved Business

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Winner of the 800-CEO-READ award for best general business book of the year! Forbes’s 15 Best Business Books of 2015 What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market…
Last Retailer Standing: Relevant Leadership Relevant Brand

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The speed with which consumers make choices will be faster than in the last two decades, making the predictability of the right strategic direction even more challenging. The business world is evolving at an unprecedented pace with a sputtering economy, the…
Rebuilding Empires: How Best Buy and Other Retailers are Transforming and Competing in the Digital…

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Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This…
The Retailers Guide to Carbon Tax
Kobo ebook

|May 21, 2012

$5.99 online

$6.65

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Retail businesses, already feeling the pinch, are facing further pressure with the Governments introduction of the Carbon Tax, that is due to come into effect on July 1, 2012. This tax may be the last straw for many, who are trying to come to terms with the…
RETAIL-iation: Serious and Humorous Observations on Bad Shopping Behavior

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Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis…
The Retailer's Guide to Lease Negotiation and Administration in Australia

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Retail lease negotiation and administration is the key to running a successful retail business. This practical guide will assist retailers to negotiate a fair lease and successfully administer occupancy costs during the lease term, whether you are: A small…