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The Design of Everyday Things: Revised and Expanded Edition

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

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For one hundred years, retail was designed for the car—buildings and malls to travel to . Now it is designed for the mobile smart device—for consumers to travel with . In a world with an overabundance of material goods, consumer values and the drivers of retail…
More Than a Hobby: How a $600 Startup Became America's Home and Craft Superstore

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The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating?even tenuous?market, but also has grown in the process. More Than a Hobby takes you inside the…
The Revenge of Analog: Real Things and Why They Matter

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One of Michiko Kakutani's (*New York Times*) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that…
Tales from behind the fitting room curtain
Paperback

|November 20, 2014

$13.16

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Preparing for sales events, tills that don't work, the last-minute Christmas shopper and customers who take their prayer mat into the fitting room... Just a few of the day-to-day challenges of working in retail. And have you ever wondered what the retail…
Shopped: The Shocking Power of British Supermarkets

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An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you know… • Almost 50% of supermarket fruit and vegetables contain pesticide residues? • UK supermarkets make…
The Retail Life: A Store Manager's Companion

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The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store…

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Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem…
The Nordstrom Way to Customer Experience Excellence

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The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with…
Gestión de compras en el pequeño comercio
Kobo ebook | Spanish

|January 17, 2017

$14.19

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Determinar las necesidades de compra y reposición de productos de pequeños comercios, a partir de distintos escenarios de previsión de ventas, tendencias, capacidad del punto de venta, rotación, stock disponible y coste de distintos tipos de productos. Aplicar…
Calidad y servicios de proximidad en el pequeño comercio

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Determinar y aplicar las estrategias básicas de atención y de calidad en el servicio propias de pequeños comercios conforme a la normativa aplicable, códigos de buenas prácticas y respeto medioambiental. Establecer la política del pequeño comercio en cuanto a la…
Gestão do Ponto de Venda: Os papéis do franqueado de sucesso

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LIVRO APRESENTA SOLUÇÕES PRÁTICAS PARA FRANQUEADOS OBTEREM SUCESSO - Recomendado por especialistas a todos que desejam trabalhar com franquias. - Escrito pelos sócios da Praxis Business, empresa especializada no mercado de franchising brasileiro. O livro Gestão…
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