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The Art of Retail Buying: An Introduction to Best Practices from the Industry

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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is…
Luxury Brand Management: A World of Privilege
Hardcover

|August 14, 2012

$71.65 online

$85.00

Out of stock online

Not available in stores

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category…