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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that…
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Since the release of Doug Stephens’ first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of…

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The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated…

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“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and…
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RETAIL BUSINESS HEALTH CHECK FOREWORD We are usually advised by our doctors to undergo regular health checks in order to ensure that our bodies are healthy. This allows us to go about our lives efficiently and effectively. During this process, the doctor will be…
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What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google s algorithm to make sure their site…

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For ninety-five years, St. Louis residents counted on Famous-Barr to buy the things they used every day and to celebrate the moments that happened only once a year. Customers might bump into Sophia Loren while shoe shopping or confide in Santa Claus during a…

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…

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The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful…

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How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent…

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How a bricks and mortar store can survive and thrive in the fast evolving technological world. International author, speaker and retail business consultant, Joanna Arhontis, has been running her own business for over a decade and in retail, in some form, all her…

Shopper Intimacy

by Rick DeHerder

|September 9, 2010

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Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy ,…