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The Design of Everyday Things: Revised and Expanded Edition

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

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For one hundred years, retail was designed for the car—buildings and malls to travel to . Now it is designed for the mobile smart device—for consumers to travel with . In a world with an overabundance of material goods, consumer values and the drivers of retail…
From Main Street to Mall: The Rise and Fall of the American Department Store

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…
Shopper Marketing 101: Making Brand Shopper Ready
Kobo ebook

|April 30, 2015

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What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning…
Neuromarketing in Action: How to Talk and Sell to the Brain
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|December 3, 2013

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing…
Het einde van online winkelen- Editie Vlaanderen: De toekomst van retail die altijd verbonden is

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Editie Vlaanderen De retail kraakt in haar voegen door de economische crisis en de digitalisering van de samenleving. In 'Het einde van online winkelen' laat Wijnand Jongen zien dat de echte oorzaak dieper ligt: winkels zijn nauwelijks in staat in te spelen op…
Reengineering Retail: The Future of Selling in a Post-Digital World
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|March 22, 2017

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Since the release of Doug Stephens’ first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of…
Kaufmann's: The Big Store in Pittsburgh

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In 1871, Jacob and Isaac Kaufmann created a classic Pittsburgh institution. The business grew from a small store on the South Side to a mammoth clothing house downtown that outfitted the community. The removal of the original freestanding clock upset customers,…
The Revenge of Analog: Real Things and Why They Matter

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One of Michiko Kakutani's (*New York Times*) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that…
Camera lenses estimates
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|December 14, 2015

$4.26

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Over 1900 estimates of camera lenses products from 124 brands. The book has been doing research estimates in Italy, Europe and America. The evaluation has provided a range between a minimum and a maximum. The book, along with Cameras estimates 1900-2000, is a…
The New Retail Revolution: Bricks and Mortar Stores are Not Dead Just Different

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How a bricks and mortar store can survive and thrive in the fast evolving technological world. International author, speaker and retail business consultant, Joanna Arhontis, has been running her own business for over a decade and in retail, in some form, all her…
The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the "Nordstrom" of Your…

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The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom's example. — Howard Schultz , Chairman, Starbucks Coffee Virtually every company wants to…
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