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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that…

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The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new and exciting digital technology to grow any retail business. All…

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Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in…

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Das Konsumverhalten wandelt sich und wir alle kaufen immer mehr im Internet ein. Amazon und Co. haben verheerende Folgen für den stationären Handel. Dabei geraten vor allem die mittelständischen Einzelhändler zunehmend unter Druck und Handelsverbände sowie…

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Information is power - you know that. But, how do you research the best Twitter strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which equates to $ 27 per hour. Trying to do the research yourself…

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As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and…

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Il mondo del commercio locale, e del retail in generale, sta attraversando un profondo cambiamento. Oggi non è più sufficiente avere un negozio o un locale per vivere dei proventi che ne derivano, è necessario trasformarsi in veri esperti di web marketing per…

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The story of Mal Coven the family man, the businessman, and the entrepreneur for whom retirement from the Biway has meant pursuing original entrepreneurial ideas -- as well as brushing up against and corresponding with celebrities Barbara Walters, Larry King,…

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In 1906, the downtown area of Los Angeles was fundamentally a small town when Charles Von der Ahe opened his little Groceteria on the corner of Seventh and Figueroa Streets using $1,200 in savings. It was a neighborhood store that catered to the needs of local…

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Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail…

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In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen,…