Rethink The Business Of Creativity

February 25, 2020|
Rethink The Business Of Creativity by Ian Grais
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Trade Tips from one of the country's leading creative agencies
If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:Rethink.Rethink your priorities.Rethink your approach. And rethink your product in the process.Rethink is a one-word business plan for any company in the creative arts - from advertising, to design, to publishing, architecture or software development.Rethink is also one of the world's most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world's attention, without sacrificing efficiency and a balanced life.Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture - tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink's step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.
IAN GRAIS was born and raised in Western Canada. He studied economics at the University of British Columbia and then advertising and design at the Art Center College of Design in Pasadena, prior to founding Rethink in 1999 with partners Tom Shepansky and Chris Staples. Ian has been ranked the number one art director and also the number...
Title:Rethink The Business Of Creativity
Product dimensions:224 pages, 9.06 X 8.31 X 1.21 in
Shipping dimensions:224 pages, 9.06 X 8.31 X 1.21 in
Published:February 25, 2020
Publisher:Figure 1 Publishing
Appropriate for ages:All ages
ISBN - 13:9781773271057

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