Rethinking Health Promotion: A Global Approach

Paperback | May 13, 1998

byTheodore H. MacdonaldEditorTheodore H. Macdonald

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In today's world 'health' means far more than merely the absence of illness. InRethinking Health PromotionTheodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He argues that, far from being a modern innovation, health promotion has existed as a distinct and separate enterprise for as long as biomedicine and cautions against health promotion becoming organized merely an off-shoot of medical care.
Drawing on the author's experience as a World Health Organisation consultant, the book also tackles the question of whether health promotion has relevance on an international scale or whether it is purely a eurocentric phenomenon. Against this background individual chapters explore universal factors such as sexual health, diet, unemployment, alcohol and tobacco use.
With its critical and historical approach this book breaks new ground in assessing health promotion and will be stimulating reading for the wide variety of students and professionals studying health promotion.

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In today's world 'health' means far more than merely the absence of illness. InRethinking Health PromotionTheodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He argues that, far from being a modern innovation, health promotion has existed as a distinct and separate enterprise for a...

Theodore H. MacDonald is Professor and Director of Postgraduate Studies in Health at Brunel University. He is a Chartered Psychologist, Fellow of the Royal Society of Medicine and Consultant to the World Health Organisation (Eastern Mediterranean Region).

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Format:PaperbackDimensions:248 pages, 9.21 × 6.14 × 0.7 inPublished:May 13, 1998Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415164753

ISBN - 13:9780415164757

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"The differences in cultural values...and the implications for health promotion are a potentially fascinating field study. This author is to be congratulated for opening the door on that possibility...."
-"Health Promotion Practice, April 2000
..."insightful text."
-"Philadelphia New Observer, Nov 25, 1998