Rethinking Marketing: Sustainable Marketing Enterprise in Asia by Philip Kotler

Rethinking Marketing: Sustainable Marketing Enterprise in Asia

byPhilip Kotler

Kobo ebook | December 11, 2012

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This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Title:Rethinking Marketing: Sustainable Marketing Enterprise in AsiaFormat:Kobo ebookPublished:December 11, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133410196

ISBN - 13:9780133410198

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