Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Hardcover | March 7, 2012

byMark Schaefer

not yet rated|write a review

Winner of a Choice Magazine Outstanding Academic Title Award!

We are on the cusp of a marketing revolution.
And it is being led by you.

Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

  • In-depth explanations of the sources of online influence—and how they can work for or against you
  • Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
  • An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
  • Practical, actionable tips to increase your own personal power and online influence
  • More than a dozen original social influence marketing case studies

    Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself.

    This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence.

    Praise for Return on Influence:

    “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!”
    —Brian Solis, author of The End of Business as Usual

    “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.”
    —Harold Burson, founder, Burson-Marsteller

    Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.”
    —Rick Wion, Director of Social Media, McDonald’s

    “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.”
    —Ardath Albee, author of eMarketing Strategies for the Complex Sale

    “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.”
    —Randy Gage, author of Prosperity Mind

Pricing and Purchase Info

$26.05 online
$36.95 list price (save 29%)
In stock online
Ships free on orders over $25
HURRY, ONLY 1 LEFT!

From the Publisher

Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and...

Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 1...

other books by Mark Schaefer

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Born to Blog: Building Your Blog for Personal and Busin...

Paperback|Apr 3 2013

$12.41 online$16.95list price(save 26%)
How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE
How to Influence Your Audience with Blogs and Twitter E...

Kobo ebook|Sep 20 2013

$45.49 online$59.06list price(save 22%)
The Polysiloxanes
The Polysiloxanes

Kobo ebook|Mar 11 2015

$124.99

see all books by Mark Schaefer
Format:HardcoverDimensions:9.2 × 6.3 × 0.9 inPublished:March 7, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071791094

ISBN - 13:9780071791090

Customer Reviews of Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Reviews

Extra Content

Editorial Reviews

"This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous consequences (opportunities and problems) for people and organizations that seek online power and influence. The book is supercharged with examples, interviews, and case studies detailing the experiences and thoughts of industry leaders. Among the many attractive attributes of the book are appendixes that feature an excellent social media primer and a description of how the leading websites and platforms measure online personal influence. Schaefer offers a splendid description of Klout, the undisputed market leader among companies that measure the level of online influence. Many practical ideas are put forth on how to improve a Klout score by building a relevant network; a clear strategy to provide compelling content; and a system to engage those influencers and advocates most likely to distribute one's content virally. The book is essential for those who want a thorough understanding of online influence--how to gain it and why it is so important to organizations and individuals. Summing Up: Essential. Marketing and social media collections at all levels."