Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century by Thomas KoulopoulosRevealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century by Thomas Koulopoulos

Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the…

byThomas KoulopoulosAs told byGeorge Achillias

Paperback | June 5, 2018

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Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies.

The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer.

In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time.

And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves.

Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understand of what drives, us, where we see value, and how we want to experience the world.

Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.
Tom Koulopoulos is the Chairman and Founder of Delphi Group, a thirty-year-old thinktank that advises Fortune 500 companies and governments on future trends. He is the author of ten other books, an adjunct professor at Boston University, and a columnist for Inc.com. George Achillias is a digital strategist focusing on forming, describi...
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Title:Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the…Format:PaperbackProduct dimensions:352 pages, 8.25 × 5.5 × 0.9 inShipping dimensions:8.25 × 5.5 × 0.9 inPublished:June 5, 2018Publisher:Post Hill PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1682616193

ISBN - 13:9781682616192

Reviews

Editorial Reviews

"Revealing the Invisible is a future-focused analysis rooted in a firm grasp of the past. The book addresses the fundamental shift to consumer-as-commodity. It traces this transition historically and in doing so lays a balanced foundation of where the future could go. Tom and George avoid both generalization and speculation in his approach, seeking to understand, objectively, the pros and cons of the new status quo of the individual as the product. In doing so, they surpass the reductionist analyses that praise without question or rabidly resist the unfolding future. Tom and George pave a sober middle ground to interpreting future progress in terms of overall net benefits. A must read to those looking for a thoughtful and nuanced analysis of future trends."