Revenue Management: A Practical Pricing Perspective

Hardcover | January 15, 2011

EditorIan Yeoman, Una Mcmahon-beattie

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

IAN YEOMAN is the founding editor of the Journal of Revenue & Pricing Management and the author/editor of several books on Revenue Management including Yield Management: Strategies for the Service Industries and Revenue Management & Pricing. Ian holds a number of appointments around the world including Associate Professor of Tourism F...

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Format:HardcoverDimensions:288 pages, 8.7 × 5.73 × 0.88 inPublished:January 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230241417

ISBN - 13:9780230241411

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Extra Content

Table of Contents

Introduction
PART I: REVENUE MANAGEMENT THEORY AND ISSUES
The Applications of Revenue Management and Pricing
The Role of Space in Revenue Management
Pricing and Revenue Optimization: Maximizing Staff Effectiveness 
The Era of Convergence in Revenue Management
Does the Consumer Trust You?
The Changing Meaning of Luxury
The Future of Airline Distribution and Revenue Management
GDS Capabilities, OD Control and Dynamic Pricing
B2B Price Optimization Analytics
Fencing in the Practice of Revenue Management
PART II: APPLICATIONS
Search-Based Advertising: An Overview from a Revenue Management Angle
Revenue Management and Air Cargo
Practical Pricing for the Hotel Industry
Practical Pricing and the Airline Industry
Setting Optimal Rents for Apartment Firms
Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services
Practical Pricing for the Car Parking Industry
Golf Course Revenue Management