Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game by I. SinhaReverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game by I. Sinha

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game

byI. Sinha, T. Foscht

Hardcover | November 22, 2006

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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
INDRAJIT 'JAY' SINHA is the Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked as a management consultant and his articles on branding strategy and luxury products have appeared in several leading marketing and strategy journa...
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Title:Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull GameFormat:HardcoverDimensions:198 pages, 8.5 × 5.51 × 0.7 inPublished:November 22, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230507549

ISBN - 13:9780230507548

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Table of Contents

Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture