Revolution at the Checkout Counter: The Explosion of the Bar Code by Stephen A. BrownRevolution at the Checkout Counter: The Explosion of the Bar Code by Stephen A. Brown

Revolution at the Checkout Counter: The Explosion of the Bar Code

byStephen A. Brown

Hardcover | September 15, 1997

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The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin.

Stephen A. Brown is an attorney in Alexandria, Virginia.
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Title:Revolution at the Checkout Counter: The Explosion of the Bar CodeFormat:HardcoverDimensions:320 pages, 9.25 × 6.14 × 0.05 inPublished:September 15, 1997Publisher:Harvard

The following ISBNs are associated with this title:

ISBN - 10:0674767209

ISBN - 13:9780674767201

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Table of Contents

Preface

Prologue

Introduction

The Ad Hoc Committee

The Symbol Selection Subcommittee

UGPIC

Public Policy

Distribution Codes, Inc.

Symbol Technical Advisory Committee (STAC)

UPCC-On Its Own

Electronic Data Interchange (EDI)

Beyond Retail

Coupons--Quid Pro Quo?

Spreading the Word

Formal Challenges

UCC--A Broader Vision

Appendix A: Giants of the Revolution

Appendix B:The Board of Governors of Uniform Code Council, Inc

Appendix C: The U.P.C. Symbol

Editorial Reviews

The Universal Product Code-the familiar bar code on consumer products-is one of the most pervasive technologies of the late twentieth century. This excellent book is the first substantial book of this important innovation...and is a very welcome addition to the literature of business history and the history of computing.