Risk: A Very Short Introduction by Baruch FischhoffRisk: A Very Short Introduction by Baruch Fischhoff

Risk: A Very Short Introduction

byBaruch Fischhoff, John Kadvany

Paperback | June 26, 2011

Pricing and Purchase Info

$10.21 online 
$11.95 list price save 14%
Earn 51 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Available in stores


Risks are everywhere. They come from many sources, including crime, diseases, accidents, terror, climate change, finance, and intimacy. They arise from our own acts and they are imposed on us. In this Very Short Introduction Fischhoff and Kadvany draw on both the sciences and humanities to show what all risks have in common. Do we care about losing money, health, reputation, or peace of mind? How much do we care about things happening now or in the future? To ourselves or to others? Allrisks require thinking hard about what matters to us before we make decisions about them based on past experience, scientific knowledge, and future uncertainties. Using conceptual frameworks such as decision theory and behavioural decision research, we examine the science and practice of creating measures of risk and look at how scientists apply probability by combining historical records, scientific theories, and expert judgement. Showing what science has learned about how people deal with risks, and applying these to diverse everyday examples, the authors demonstrate how we move from understanding a risk to making a choice in everyday life.
Baruch Fischhoff is Howard Heinz University Professor in the Department of Social and Decision Sciences and Department of Engineering and Public Policy at Carnegie Mellon University. His research includes risk perception and communication, risk analysis and management, adolescent decision making, medical informed consent, and environme...
Title:Risk: A Very Short IntroductionFormat:PaperbackDimensions:144 pages, 6.85 × 4.37 × 0.03 inPublished:June 26, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199576203

ISBN - 13:9780199576203

Look for similar items by category:


Table of Contents

1. Risk decisions2. Defining risks3. Analyzing risks4. Risk perceptions5. Risk communication6. Reconciling risks7. Risk, culture and society