Risk Communication: A Mental Models Approach by M. Granger MorganRisk Communication: A Mental Models Approach by M. Granger Morgan

Risk Communication: A Mental Models Approach

byM. Granger Morgan, Baruch Fischhoff, Ann Bostrom

Paperback | July 30, 2001

Pricing and Purchase Info


Earn 322 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.
Title:Risk Communication: A Mental Models ApproachFormat:PaperbackDimensions:366 pages, 8.98 × 5.98 × 0.83 inPublished:July 30, 2001Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521002567

ISBN - 13:9780521002561


Table of Contents

1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.

Editorial Reviews

'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research