Rlf by Mikael MikaelRlf by Mikael Mikael


EditorMikael Mikael

Hardcover | December 19, 2014

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RLF is a revolutionary enterprise that seeks to beat capitalism at its own game. As an intervention into the world of captialism, it sells luxury consumer products: furniture, jewelry, and sneakers. At the same time, RLF is a protest movement: it holds rallies, uses social media channels for political actions, and engages in adbusting. Comouflaged as a work of art--a novel, performance, and exhibition--RLF arouses public attention and exploits the media response, from the culture pages of newspapers to a television documentary, as a propaganda tool for the "right life in the wrong one." RLF's managing directors are Friedrich von Borries (b. Berlin, 1974; professor of design theory and curatorial practice at the University of Fine Arts of Hamburg) and the artist Mikael Mikael (b. Wiesbaden, 1974; lives and works anonymously). "RLF. Annual Report" looks back on the revolutionary enterprise's first year in business and presents commprehensive documentation of its activities--from the business plan contest to the gamification of the revolution. The book's aesthetic is in keeping with RLF's corporate identity: the world distinguishes between good and evil, so everything is in black and white--or, needless to say, golden. Bound in a piece of the original RLF wallpaper and enhanced with exclusive gilt edging, the annual report is a handbook on how to sabotage the system from within the system.
Title:RlfFormat:HardcoverDimensions:192 pages, 8 × 10.5 × 0.98 inPublished:December 19, 2014Publisher:PRESTEL PUBLISHINGLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3954760894

ISBN - 13:9783954760893