Romancing The Market by Stephen BrownRomancing The Market by Stephen Brown

Romancing The Market

EditorStephen Brown, Bill Clarke, Anne Marie Doherty

Paperback | December 22, 1998

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Romancing the Marketis a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Title:Romancing The MarketFormat:PaperbackDimensions:312 pages, 9.21 × 6.14 × 0.7 inPublished:December 22, 1998Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415184185

ISBN - 13:9780415184182

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