Tavi Gevinson started the blog, Style Rookie, when she was 11 years old. From the confines of her bedroom in the suburbs, she wrote about personal style and chronicled the development of her own. Within two years, it averaged 50,000 hits per day and fashion designers from around the world invited Tavi to attend and write about fashion shows. Soon Tavi's interests grew beyond fashion, into culture and art and, especially, feminism. Last year when Tavi was 15, she launched ROOKIE, a website for girls like her: teenagers who are interested in fashion and beauty but also in dissecting the culture around them through a uniquely teen-girl lens. ROOKIE broke 1 million page views within its first six days. Lady Gaga called her "the future of journalism."
Tavi's cool-headed intellect shines in ROOKIE, arguably the most intelligent magazine ever made for a teen-girl audience. She writes with a humble but keen authority on such serious topics as body image, self-esteem, and first encounters with street harassment. ROOKIE YEARBOOK ONE collects articles, interviews, photo editorials, and illustrations. Among its 50-plus regular contributors (many of whom are teenage girls themselves) are Lena Dunham, Miranda July, Jon Hamm, David Sedaris, Elle Fanning, Amy Poehler, Paul Rudd, John Waters, Chloe Sevigny, JD Samson, Ira Glass, Aubrey Plaza, Carrie Brownstein, Paul Feig, Fred Armisen, and Winnie Holzman.