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Paperback

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ACT! is a very popular Contact and Customer Relationship Management (CRM) database software package that is used by individuals and companies. This book is for everyone that wants to learn ACT! Pro 2011. If you are looking for step-by-step instructions to help…

Kobo ebook

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This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales…

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a…

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Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the…

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An essential text for PA courses on Human Resource Management as well as Public Management and Law, this book illuminates the role of the reasonable public servant, who strives to perform authorized functions efficiently, yet in a manner that aligns with…

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Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to…

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Brand Revolution goes against the traditional approaches to brand management, and shows the need for a radical shift in the way we think about marketing. It puts into practice an original method developed over years of consulting with some of Europe's top luxury…

Kobo ebook | German

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Der Wettbewerb in der Logistikbranche verlangt nach Spezialisten für individuelle Lösungen. In diesem Grundlagenwerk stellt Bernhard Kaschek die Organisation, Aufgaben und Instrumente des Vertriebs von Logistikdienstleistungen vor und erläutert die zentralen…

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Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for building…

Hardcover

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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." — Robert L. Joss , Dean of the Graduate School of Business, Stanford…

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More than any other contemporary collection, this startling work demands a visceral reaction to the agony and horror of the war in Iraq and war in general. The immediacy of Thou Shalt Not Kill Unless Otherwise Instructed calls to mind Wilfred Owen's words, "Above…

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Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been…