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Jeffrey Gitomer's bestselling companion to his classic Little Red Book of Selling Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a…

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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services…

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If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your…

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For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analysis, he has…

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Finally, a single, easily readable source from soup to nuts telling you why and how to get into advanced markets. Learn in one reading what it would take you years to figure out on your own. There is definitely an absolute limit on the number of policy…

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$78.00

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Retail Marketing and Branding, 2nd Edition  looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following…

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Der Einzelhandel steht vor den vermutlich größten Herausforderungen seiner Geschichte: Der demografische Wandel führt zu neuen Bedürfnisstrukturen und andersartigem Einkaufsverhalten, die Konsumenten verändern ihre Verhaltensweisen im Umgang mit Medien und…

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Proposing a comprehensive account of the global fashion industry, this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social, and political arena of the…

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From the bestselling author of The Little Red Book of Selling ... Jeffrey Gitomer's Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to…

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Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and…