We found 23 results for “


Showing 1 - 12 of 23 Results

In stock online

Not available in stores

Proposing a comprehensive account of the global fashion industry, this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social, and political arena of the…
Paperback

$60.59 online

$67.10

save 9%

Ships within 1-2 weeks

Not available in stores

An effective visual communication system can help manufacturing employees eliminate significant waste from daily tasks. From work-zone color coding to posted metrics, visual controls clarify and simplify the path to enhanced processes and profits. Leaving little…
Hardcover

$63.66 online

$104.00

save 38%

Ships within 1-3 weeks

Not available in stores

Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these…

Out of stock online

Not available in stores

In stock online

Not available in stores

The contributors to this work examine the evolution of U.S. foreign policy toward the Third World, and the new policy challenges facing developing nations in the post-Cold War era. The book incorporates the key assessment standards of U.S. foreign policies…
Hardcover | German

$64.95

Out of stock online

Not available in stores

In stock online

Not available in stores

Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues,…

Available for download

Not available in stores

Der Einzelhandel steht vor den vermutlich größten Herausforderungen seiner Geschichte: Der demografische Wandel führt zu neuen Bedürfnisstrukturen und andersartigem Einkaufsverhalten, die Konsumenten verändern ihre Verhaltensweisen im Umgang mit Medien und…

Available for download

Not available in stores

Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers…

In stock online

Not available in stores

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor…
Kobo ebook

$63.69 online

$82.68

save 22%

Available for download

Not available in stores

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning…

Available for download

Not available in stores

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use…