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Sell, Sell, Sell!: Let's Get Real Or Let's Not Play; Sell Yourself First; Snap Selling

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3 GREAT TITLES FOR THE PRICE OF 2 SELL, SELL, SELL! ....A MUST FOR ANYONE IN SALES. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make…
Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of…

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The secrets to grabbing your share of an $800 billion market! “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way…
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales

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This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales…
How To Be Successful At Sponsorship Sales

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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE…
Stop Whining! Start Selling!: Profit-Producing Strategies for Explosive Sales Results

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If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your…
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to…

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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing…
The Next Step: Successfully Graduating to Life Insurance Advanced Markets

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Finally, a single, easily readable source from soup to nuts telling you why and how to get into advanced markets. Learn in one reading what it would take you years to figure out on your own. There is definitely an absolute limit on the number of policy…
The Roi Of Pricing: Measuring The Impact And Making The Business Case
Paperback

|February 7, 2014

$66.27 online

$74.10

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As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute…
Social Media Marketing
Kobo ebook

|December 9, 2014

$67.19 online

$83.93

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**Winner of the TAA 2017 Textbook Excellence Award** “ Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding…
The Employer Brand: Bringing the Best of Brand Management to People at Work

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of…