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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE…

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3 GREAT TITLES FOR THE PRICE OF 2 SELL, SELL, SELL! ....A MUST FOR ANYONE IN SALES. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make…
Hardcover

|February 25, 2016

$66.09 online

$69.90

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This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales…

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of…
Kobo ebook

|October 31, 2013

$66.69 online

$86.60

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YOU’VE GOT JUST 60 MINUTES TO WIN OR LOSE YOUR NEXT SALE - HOW WILL YOU MAKE THEM COUNT? If your job is to win new business, then you’ll know it’s important to make a strong first impression. But do you realise that the first 60 minutes are critical to your…

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Finally, a single, easily readable source from soup to nuts telling you why and how to get into advanced markets. Learn in one reading what it would take you years to figure out on your own. There is definitely an absolute limit on the number of policy…

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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The…

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If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your…
Paperback | German

|July 24, 2014

$65.79 online

$77.95

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Paperback

|February 7, 2014

$66.27 online

$74.10

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As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute…

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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing…