We found 13 results for “


Showing 1 - 12 of 13 Results
Hardcover

$70.73 online

$118.50

save 40%

In stock online

Not available in stores

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the…

In stock online

Not available in stores

In stock online

Not available in stores

" In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to…

In stock online

Not available in stores

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Available for download

Not available in stores

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class…
Paperback

$70.46 online

$78.95

save 10%

In stock online

Not available in stores

In stock online

Not available in stores

What does it take to become a top performer in today's competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of…

In stock online

Not available in stores

Branding Governance  challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a…
Kobo ebook

$70.69 online

$91.80

save 22%

Available for download

Not available in stores

Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…
Paperback

$70.46 online

$78.95

save 10%

In stock online

Not available in stores

In stock online

Not available in stores

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

In stock online

Not available in stores

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail…