15 results for

showing 1 - 12 of 15 Results
Paperback | German

$77.95

$70.89 online

save 9%

In stock online

Not available in stores

In stock online

Not available in stores

What does it take to become a top performer in today's competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of…
Hardcover

$118.50

$71.19 online

save 39%

In stock online

Not available in stores

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the…
Kobo ebook

$91.80

$70.69 online

save 22%

Available for download

Not available in stores

Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…

In stock online

Not available in stores

" In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to…

In stock online

Not available in stores

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Out of stock online

Not available in stores

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and…
Paperback | German

$77.95

$70.50 online

save 9%

In stock online

Not available in stores

Hardcover | German

$90.95

$73.56 online

Out of stock online

Not available in stores

In stock online

Not available in stores

Branding Governance  challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a…

Available for download

Not available in stores

SELLING AND SALES MANAGEMENT IN ACTION The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a…

In stock online

Not available in stores

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail…