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Paperback | German

|June 11, 2010

$81.74 online

$90.95

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"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship…

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This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
Hardcover | German

|May 24, 2012

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International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of…
Paperback

|September 23, 2015

$80.79 online

$83.90

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Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But…