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"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship…read more

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International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of…read more

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Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under…read more

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today's sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales…read more

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This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.read more

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Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning…read more