Saved By Science: The Hope And Promise Of Synthetic Biology

Sales and Market Bullets

• An accessible book for those interested in cutting-edge science that’s shaping our future.
• Poznansky posits that within the next decade, we’ll be able to identify specific genetic mutations of a whole range of cancers and develop personalized therapies at a patient’s bedside.
• This book will appeal to climate-conscious individuals and those concerned with the environmental or ethical cost of meat consumption: Poznansky outlines the progress we’ve made in creating meat without killing animals and producing milk without milking cows.
• This 3 minute animation explains the ideas that Poznansky communicates through his book: https://www.youtube.com/watch?v=JjifmqC8tVM

Audience

• Anyone with even small enthusiasm for genetics, science, or biotechnology will be interested in the comprehensive and hopeful perspective this book brings to the issues
• People interested in how they might counteract the effects of time on the human body and planet

Promotional Plans

• Outreach to major North American dailies
• Outreach to print and online publications with a focus on current events, or food, medical, and climate science
• Outreach to university and college publications
• Pitch for interviews on science-focused podcasts and radio programs