Saved By Science: The Hope And Promise Of Synthetic Biology

September 22, 2020|
Saved By Science: The Hope And Promise Of Synthetic Biology by Mark J. Poznansky
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Sales and Market Bullets

  • An accessible book for those interested in cutting-edge science that’s shaping our future.
  • Poznansky posits that within the next decade, we’ll be able to identify specific genetic mutations of a whole range of cancers and develop personalized therapies at a patient’s bedside.
  • This book will appeal to climate-conscious individuals and those concerned with the environmental or ethical cost of meat consumption: Poznansky outlines the progress we’ve made in creating meat without killing animals and producing milk without milking cows.
  • This 3 minute animation explains the ideas that Poznansky communicates through his book:


  • Anyone with even small enthusiasm for genetics, science, or biotechnology will be interested in the comprehensive and hopeful perspective this book brings to the issues
  • People interested in how they might counteract the effects of time on the human body and planet

Promotional Plans

  • Outreach to major North American dailies
  • Outreach to print and online publications with a focus on current events, or food, medical, and climate science
  • Outreach to university and college publications
  • Pitch for interviews on science-focused podcasts and radio programs
Dr. Mark J. Poznansky, CM, OOnt, is a research scientist, science administrator, and science blogger. He is the past president and CEO of the Ontario Genomics Institute (OGI) and the founder of G2G Consulting Inc. He is a member of the Order of Canada, a member of the Order of Ontario, and was CEO, president, and scientific director of...
Title:Saved By Science: The Hope And Promise Of Synthetic Biology
Product dimensions:224 pages, 9 X 6 X 0.79 in
Shipping dimensions:224 pages, 9 X 6 X 0.79 in
Published:September 22, 2020
Publisher:ECW Press
ISBN - 13:9781770415355

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