Say It With Charts: The Executive's Guide to Visual Communication: The Executive's Guide to Visual…

Hardcover | March 15, 2001

byGene Zelazny

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Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:


* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

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From the Publisher

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say ...

From the Jacket

Today's most comprehensive, up-to-date business presentation guidebookEasy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business PresentationsAs a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Ed...

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornel...

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Format:HardcoverDimensions:225 pages, 9.1 × 7.7 × 0.7 inPublished:March 15, 2001Language:English

The following ISBNs are associated with this title:

ISBN - 10:007136997X

ISBN - 13:9780071369978

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Extra Content

Table of Contents

Section I: Choosing Charts.

Section II: Using Charts.

Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors.

Section IV: Say It.Com.