Science From Sight To Insight: How Scientists Illustrate Meaning by Alan G. GrossScience From Sight To Insight: How Scientists Illustrate Meaning by Alan G. Gross

Science From Sight To Insight: How Scientists Illustrate Meaning

byAlan G. Gross, Joseph E. Harmon

Paperback | November 25, 2013

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John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross  and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.  
Alan G. Gross is professor of communication studies at the University of Minnesota—Twin Cities. He is the author or coauthor of several books, including The Rhetoric of Science and Starring the Text: The Place of Rhetoric in Science Studies. Joseph E. Harmon works as a science writer and editor at Argonne National Laboratory. He is the...
Title:Science From Sight To Insight: How Scientists Illustrate MeaningFormat:PaperbackDimensions:344 pages, 9 × 6 × 0.8 inPublished:November 25, 2013Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:022606848X

ISBN - 13:9780226068480

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Table of Contents

Introduction: Verbal- Visual Interaction in Science

1. A Framework for Understanding Verbal- Visual Interaction
2. Understanding Scientifi c Visuals and Tables: A Taxonomy
3. Visual Evolution and the Heideggerian Transformation
4. Verbal- Visual Interaction and Scientifi c Argument: The Contexts of Discovery and Justifi cation
5. Visual Argument and Narrative in the “Historical” Sciences: The Example of Geology
6. Verbal- Visual Interaction in the Victorian Discovery of Deep Time
7. The Public Science Lecture: PowerPoint Transforms a Genre
8. Weaving the Web of Scientifi c Knowledge: Visuals on the Internet

Acknowledgments
References
Index

Editorial Reviews

“The topic is of the greatest importance, as science has always been highly visual and is becoming even more so in the face of new imaging and data technologies with outputs that are irreducibly visual, yet at the same time highly dependent on their verbal and textual embedding. This book, promising to shed light on the relation between these two modalities, is timely and at the very least brings to our attention once again a series of questions concerning visual-verbal interactions in science. . . . The examples of verbal-visual interactions are rich in number, variety, and detail. . . . Gross and Harmon have made a worthy contribution to our understanding of the range of visual-verbal interaction in science communication.”