Scripted: Custom Lettering In Graphic Design by Wang ShaoqiangScripted: Custom Lettering In Graphic Design by Wang Shaoqiang

Scripted: Custom Lettering In Graphic Design

EditorWang Shaoqiang

Hardcover | December 5, 2017

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Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience. Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360º magazine and Asia-Pacific Design. He has been invited to lecture at...
Title:Scripted: Custom Lettering In Graphic DesignFormat:HardcoverDimensions:240 pages, 11.52 × 8.62 × 0.98 inPublished:December 5, 2017Publisher:FlamantLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:8417084029

ISBN - 13:9788417084028