292 results for understanding media

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Understanding Media: The Extensions of Man
Paperback

|October 24, 1994

$33.22 online

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Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media…
Understanding Media: The Extensions Of Man: Critical Edition
Hardcover

|November 30, 2003

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to…
Understanding Media Theory
Paperback

|February 28, 2003

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Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass…
Media Now: Understanding Media, Culture, And Technology

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Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a…
Understanding Media Industries
Paperback

|February 3, 2016

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This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work,…
Understanding Media Policies: A European Perspective

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Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated…
Understanding Media Economics
Kobo ebook

|April 17, 2013

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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping…
Understanding Media Users: From Theory to Practice

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “ active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides…
Understanding Media Culture
Kobo ebook

|September 7, 2017

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The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports…
Understanding Media Semiotics
Kobo ebook

|March 23, 2017

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field,…
Studyguide For Media Now: Understanding Media, Culture, And Technology -2008 Update By Joseph…

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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are…
Studyguide For Media Now: Understanding Media, Culture, And Technology By Joseph Straubhaar, Isbn…

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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are…
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