We found 301 results for “understanding media

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to…
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This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are…

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field,…

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Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a…

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The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent…

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “ active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides…

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Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated…

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This book constitutes the refereed proceedings of the 7th International Conference on Adaptive Multimedia Retrieval, AMR 2009, held in Madrid, Spain, in September 2009. The 12 revised full papers and the invited contribution presented were carefully reviewed. The…

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We live in times that generate diverse conflicts; we also live in times when conflicts are increasingly played out and performed in the media. Mediatized Conflict explores the powered dynamics, contested representations and consequences of media conflict…
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Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass…