Secret Formula: The Inside Story Of How Coca-cola Became The Best-known Brand In The World

byFrederick Allen

Paperback | October 27, 2015

Secret Formula: The Inside Story Of How Coca-cola Became The Best-known Brand In The World by Frederick Allen
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A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
 
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best polit...
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Title:Secret Formula: The Inside Story Of How Coca-cola Became The Best-known Brand In The WorldFormat:PaperbackProduct dimensions:510 pages, 8 X 5.25 X 0.68 inShipping dimensions:510 pages, 8 X 5.25 X 0.68 inPublished:October 27, 2015Publisher:Open Road MediaLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1504019857

ISBN - 13:9781504019859

Appropriate for ages: All ages

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