Seeing Is Believing by Arthur BergerSeeing Is Believing by Arthur Berger

Seeing Is Believing

byArthur Berger

Paperback | January 24, 2011

Pricing and Purchase Info


Earn 480 plum® points

Prices and offers may vary in store


Ships within 3-5 weeks

Ships free on orders over $25

Not available in stores


Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
Title:Seeing Is BelievingFormat:PaperbackDimensions:9.1 × 7.3 × 0.5 inPublished:January 24, 2011Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0073512028

ISBN - 13:9780073512020

Look for similar items by category:


Table of Contents

Introduction: Image and Imagination

Chapter 1: Seeing Is Believing

Chapter 2: How We See

Chapter 3: Elements of Visual Communication

Chapter 4: Typography and Graphic Design: Tools of Visual Communication

Chapter 5: Photography: The Captured Moment

Chapter 6: Film: The Moving Image

Chapter 7: Television: The Ever-Changing Mosaic

Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form

Chapter 9: Computers and Graphics: Wonders from the Image-Maker

Selected Annotated Bibiliography
Illustration Credits
Names Index
Subjects Index