Self publishing for Australian authors: What you need to have, know and do by Jennifer MosherSelf publishing for Australian authors: What you need to have, know and do by Jennifer Mosher

Self publishing for Australian authors: What you need to have, know and do

byJennifer Mosher

Paperback | June 29, 2016

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Thanks to the internet, the Kindle, the iPad and print on demand technology, self publishing is rapidly becoming the acceptable way for people to share their thoughts and ideas. However, the Australian publishing industry has been slow to create pathways for Australians to access the best ebook and print on demand options so readily available to our Northern Hemisphere counterparts.

IPEd Accredited Editor and owner of IndieMosh, Jennifer Mosher, has been helping Australian writers tread the self-publishing path, to have their say and leave their mark on the world, since 2009. In Self publishing for Australian authors: What you need to have, know and do, Jennifer shares her learnings (and many of her opinions!), summarising the steps to take and questions you need to ask yourself if you wish to venture down the self-publishing path.

Rather than a ‘how to’ guide, this book is more of a ‘what’s it all about guide’, and has been designed to provide you with the right information so that you can work out which path (if any) is right for you.

Jennifer Mosher is an Australian IPEd (Institute of Professional Editors) Accredited Editor, and Managing Director of Mosher's Business Support. Under the Mosher's banner, Jennifer also manages: - the self publishing services site for Australian authors, IndieMosh ( - the international book marketing site...
Title:Self publishing for Australian authors: What you need to have, know and doFormat:PaperbackDimensions:280 pages, 9 × 6 × 0.59 inPublished:June 29, 2016Publisher:Mosher's Business Support Pty LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:192544760X

ISBN - 13:9781925447606


Table of Contents

PREFACE1. PUBLISHING: AN OVERVIEW - What is publishing? - What does 'traditional publishing' mean? - What does 'self publishing' mean? - Self-publishing options - Why is this book aimed at Australian authors?2. PURPOSE - Reasons to self publish, 1, 2, 3 - What to expect from self publishing3. PARTNERING - Get help or go it alone? - Choosing a self-publishing facilitator (SPF) - Why do SPFs charge so much? - What does an SPF actually do? - What other value does an SPF bring to the table? - Working with your self-publishing partners - how to be an A-List client4. PREPARATION - R-E-S-P-E-C-T ... for your reader - Writing and the ingredients for a 'good' book - Knowing your book, what it's about, who it's for and where they are - Editing - Images - Trademarks and brand names - ISBNs - Barcodes - Legal deposit - CiP - Cataloguing-in-Publication entry5. PRODUCTION - Layout - Formatting - Footnotes, endnotes or both? - Images - Proofreading - the final check - Cover design - What format will you release your book in? - Ebooks - Quality6. PUBLICATION - Distribution of your print books - Some tub-thumping about placing your books in bookshops - Distribution - your three basic options - Book size - Page count and pricing - Proofreading - Synopsis, description and blurb - Online publishing - Offline publishing - The actual act of publishing - BISAC codes for CreateSpace - Keywords - Description - Author's bio(graphy) - Thorpe-Bowker registration - PLR - Public Lending Rights and ELR - Educational Lending Rights - What about my ebook? - Make your own ebooks from scratch - When your IndieMosh account gets created7. PROMOTION - First, the bad news - What not to do - What you should consider doing - Sales and marketing - Your marketing and distribution plan - Social media - Why your book needs online reviews - Amazon's KDP Select - Smashwords discount coupons - CreateSpace discount coupons - Book readings and book signings - Press releases - - Sending out print copies to unknown reviewers - Pre-orders - Why you don't want to be an overnight success - Global Ebook Awards - One Thousand Words Plus - Book launches - Promote but don't push - IndieMosh marketing basics - Horses for courses - The final word on book promotion8. PAYMENT - What are royalties? - Royalties - 1% or less - choosing a self-publishing facilitator - ITIN - W-BEN forms - Bookshops - Your Australian tax return - GST9. POST-PUBLICATION - Legal deposit - Post-publication blues - Psychological effects of publishing - Write another book - Help! My ebook is being torrented! - A bit about copyright and licensing laws - On becoming an author10. GLOSSARY11. RANDOM LESS-FAQS12. ACKNOWLEDGEMENTS13. FURTHER INFORMATION - Books - Blogs and websites - Organisations - About the author14. POP CULTURE REFERENCES