Sell The Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)

April 7, 2020|
Sell The Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer
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When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company - and his entire profession - was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.

The truth is that, as buyers, we''re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren''t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer''s shoes. It''s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.
David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. He has led top-performing sales teams at high-growth startups and is a former VP of Salesforce, where he...
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Title:Sell The Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)
Format:Paperback
Product dimensions:288 pages, 8.94 X 6.28 X 0.71 in
Shipping dimensions:288 pages, 8.94 X 6.28 X 0.71 in
Published:April 7, 2020
Publisher:Page Two Books, Inc.
Language:English
Appropriate for ages:All ages
ISBN - 13:9781989603208

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