Sensory Evaluation Practices

Paperback | October 30, 2017

byHerbert Stone, Rebecca N. Bleibaum, Heather A. Thomas

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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Emphasizes the importance of a

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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product accep...

Herbert Stone, Ph.D. is Senior Advisor & Co-Founder of Tragon Corporation where he served as President from 1974-2008. A former Director of Stanford Research Institute's (SRI) Food & Agricultural Sciences Department, Dr. Stone was President of the Institute of Food Technologists (IFT) from 2004-2005. With a Ph.D. from U.C. Davis, he ha...

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Format:PaperbackDimensions:446 pages, 8.75 × 6.35 × 0.68 inPublished:October 30, 2017Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0128101024

ISBN - 13:9780128101025

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Table of Contents

1. Introduction to Sensory Evaluation

2. The Organization and Operation of a Sensory Evaluation Program

3. Measurement

4. Test Strategy and the Design of Experiments

5. Discrimination Testing

6. Descriptive Analysis

7. Affective Testing

8. Strategic Applications

9. Epilogue

References

Index