Sensory Marketing--Smells Like Profits

Kobo ebook | September 29, 2010

byMichael R. Solomon

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

 

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As scientists continue to discover the powerful effects of smell on behavior, marketers are comi...

Format:Kobo ebookPublished:September 29, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132609789

ISBN - 13:9780132609784

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