Serious Creativity: How To Be Creative Under Pressure And Turn Ideas Into Action

Paperback | April 8, 2015

byEdward De Bono

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How to unlock your creativity and add value to your ideas with the power of lateral thinking.
     If you want to be the best, focus on your most valuable asset: the power of your creative mind.
   As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

   • be creative on demand with de Bono's step-by-step approach 

   • add value to ideas and turn them into financial assets 

   • boost creativity with the power of lateral thinking 

   • break free from old ways of thinking with creative challenging

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From the Publisher

How to unlock your creativity and add value to your ideas with the power of lateral thinking.      If you want to be the best, focus on your most valuable asset: the power of your creative mind.   As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Unde...

EDWARD DE BONO is the leading authority in the field of creative thinking, the originator of the term 'lateral thinking', and one of the few thinkers who is highly regarded internationally. His instruction has been sought by governments and by the leading corporations of the world. He has written thirty-six books in the field of creati...

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Format:PaperbackDimensions:480 pages, 8.5 × 5.4 × 1.4 inPublished:April 8, 2015Publisher:Random House UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0091939704

ISBN - 13:9780091939700

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