Sex Bombs And Burgers: How War Porn And Fast Food Created Technology As We Know It

by Peter Nowak

Penguin Canada | March 2, 2010 | Hardcover

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War. Fast Food. Pornography. Pervasive in our culture, these three obsessions may seem to represent the worst qualities of humankind. But what have our lust, greed and rage driven us to achieve?

In this surprising and original book, Peter Nowak argues that most of the major technological advances of the last sixty years have stemmed from the trio of billion-dollar industries that cater to our basest impulses. From Saran Wrap to aerosols, digital cameras to cold medicine and GM foods to Google, many of the gadgets and conveniences we enjoy today can be traced back to either the porn, military or fast food industry.

Nowak reveals such unexpected links as:

-how the inventors of toys like Barbie and the Slinky perfected their creations with military-tech know-how.
-why "one giant leap for mankind" brought us better hospital meals and stricter food quality control guidelines.
-how innovations in the adult-film industry will help us build better robotic limbs.

If you've ever wondered what inspired the invention of Java, online video streaming or even Tupperware — well, you might not want to know the answer. But you will find it in this book.

Format: Hardcover

Dimensions: 384 pages, 9.5 × 6.5 × 1.25 in

Published: March 2, 2010

Publisher: Penguin Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0670069663

ISBN - 13: 9780670069668

Found in: History

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Sex Bombs And Burgers: How War Porn And Fast Food Created Technology As We Know It

Sex Bombs And Burgers: How War Porn And Fast Food Created Technology As We Know It

by Peter Nowak

Format: Hardcover

Dimensions: 384 pages, 9.5 × 6.5 × 1.25 in

Published: March 2, 2010

Publisher: Penguin Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0670069663

ISBN - 13: 9780670069668

From the Publisher

War. Fast Food. Pornography. Pervasive in our culture, these three obsessions may seem to represent the worst qualities of humankind. But what have our lust, greed and rage driven us to achieve?

In this surprising and original book, Peter Nowak argues that most of the major technological advances of the last sixty years have stemmed from the trio of billion-dollar industries that cater to our basest impulses. From Saran Wrap to aerosols, digital cameras to cold medicine and GM foods to Google, many of the gadgets and conveniences we enjoy today can be traced back to either the porn, military or fast food industry.

Nowak reveals such unexpected links as:

-how the inventors of toys like Barbie and the Slinky perfected their creations with military-tech know-how.
-why "one giant leap for mankind" brought us better hospital meals and stricter food quality control guidelines.
-how innovations in the adult-film industry will help us build better robotic limbs.

If you've ever wondered what inspired the invention of Java, online video streaming or even Tupperware — well, you might not want to know the answer. But you will find it in this book.

About the Author

Peter Nowak is the senior science and technology reporter for CBC News Online. He has been writing about technology for more than a decade and his work has appeared in many top newspapers in Canada and around the world, including The National Post, The Globe and Mail, The Toronto Star, The Boston Globe, The South China Morning Post, The Sydney Morning Herald and The New Zealand Herald. He won the 2009 Canadian Advanced Technology Alliance award for excellence in reporting, and was named the 2006 journalist of the year by the Telecommunications Users Association of New Zealand. Peter Nowak lives in Toronto.

Editorial Reviews

"Moving effortlessly from the Slinky to space-age Kimchee, this book is packed with fun, fascinating facts. But don't be fooled: Exploring the myriad ways the industrial-military complex has radically transformed human life is serious business. Peter Nowak has given us an impressive contribution to the study of how technology creates, and fulfills, age-old appetites."—Hal Niedzviecki, author of The Peep Diaries

"Peter Nowak marshals an impressive arsenal of humour and insight to reveal the surprising history behind some of our best known and most loved technologies and toys. Who knew that sex, fast food and fighting formed such a powerful, shameful trinity?"—Craig Silverman, author of Regret the Error

"Nowak weaves a compelling and surprising tale of the profit, drive, and sheer accident that have created much of the technological world around us. From the Internet to Silly Putty, Nowak shows how deeply cultural technology really is. If you think of innovation as an objective process of rational invention, Nowak's look at the links amongst technology, war, sex, and the food industry, will blow your mind."—Nora Young, host of CBC Radio's Spark