Simple Heuristics in a Social World

Hardcover | November 7, 2012

EditorRalph Hertwig, Ulrich Hoffrage, ABC Research Group

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Simple Heuristics in a Social World invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources,including food, mates, and status, and where rivals grant the decision maker little time for deep thought, protracted information search, or complex calculations. Yet, the social world also encompasses domains where social animals such as humans can learn from one another and can forge allianceswith one another to boost their chances of success.According to the book's thesis, the undeniable complexity of the social world does not dictate cognitive complexity as many scholars of rationality argue. Rather, it entails circumstances that render optimization impossible or computationally arduous: intractability, the existence of incommensurableconsiderations, and competing goals. With optimization beyond reach, less can be more. That is, heuristics - simple strategies for making decisions when time is pressing and careful deliberation an unaffordable luxury - become indispensible mental tools. As accurate as or even more accurate thancomplex methods when used in the appropriate social environments, these heuristics are good descriptive models of how people make many decisions and inferences, but their impressive performance also poses a normative challenge for optimization models. In short, the Homo socialis may prove to be aHomo heuristicus whose intelligence reflects ecological rather than logical rationality.

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Simple Heuristics in a Social World invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources,including food, mates, and status, and where ...

Ralph Hertwig is Professor of Cognitive and Decision Sciences in the Department of Psychology at the University of Basel. He studies bounded and social rationality, experienced-based decision making, and the methodology of the social sciences. He was a recipient of the Heinz Heckhausen Young Scientist Prize and the Charlotte-und-Karl-B...

other books by Ralph Hertwig

Format:HardcoverDimensions:592 pages, 9.25 × 6.12 × 0.98 inPublished:November 7, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195388437

ISBN - 13:9780195388435

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Table of Contents

Part I The Research Agenda1. Ralph Hertwig and Ulrich Hoffrage: Simple Heuristics: The Foundations of Adaptive Social BehaviorPart II Heuristics in Social Games2. Ralph Hertwig, Urs Fischbacher, and Adrian Bruhin: Simple Heuristics in a Social Game3. Odette Wegwarth and Gerd Gigerenzer: Trust-Your-Doctor: A Simple Heuristic in Need of a Proper Social Environment4. Torsten Reimer, Ralph Hertwig, amd Sanja Sipek: Probabilistic Persuasion: A Brunswikian Theory of Argumentation5. Tim Johnson and Oleg Smirnov: Cooperate with Equals: A Simple Heuristic for Social Exchange6. Monika Keller, Michaela Gummerum, Thomas Canz, Gerd Gigerenzer, and Masanori Takezawa: The Is and Ought of Sharing: The Equality Heuristic Across the LifespanPart III Structures of Social Worlds7. Thorsten Pachur, Lael J. Schooler, and Jeffrey R. Stevens: When Will We Meet Again? Regularities of Social Connectivity and Their Reflections in Memory and Decision Making8. Nathan Berg, Katarzyna Abramczuk, and Ulrich Hoffrage: Fast Acceptance by Common Experience: Augmenting Schelling's Neighborhood Segregation Model with FACE-RecognitionPart IV Social Information, Collective Decision Making, and Social Learning9. Thorsten Pachur, Ralph Hertwig, and Jrg Rieskamp: The Mind as an Intuitive Pollster: Frugal Search in Social Spaces10. Shengua Luan, Konstantinos V. Katsikopoulos, and Torsten Reimer: The "Less-is-More" Effect in Group Decision Making11. Torsten Reimer and Ulrich Hoffrage: Simple Heuristics and Information Sharing in Groups12. Rocio Garcia-Retamero, Masanori Takezawa, Jan K. Woike, and Gerd Gigerenzer: How to Find Good Cue Orderings: When Social Learning Benefits Simple Heuristics13. Guido Biele and Jorg Rieskamp: The Advice of Others: When and How We Benefit From ItPart V Simple Heuristics and Social Rationality14. Richard McElreath, Annika Wallin, and Barbara Fasolo: The Evolutionary Rationality of Social Learning15. Jeffrey R. Stevens and Andrew J. King: The Lives of Others: Social Rationality in Animals16. Alison P. Lenton, Lars Penke, Peter Todd, and Barbara Fasolo: The Heart Has Its Reasons: Social Rationality in Mate Choice17. Nadine Fleischhut and Gerd Gigerenzer: Can Simple Heuristics Explain Moral Inconsistencies?18. Klaus Fiedler and Michaela Wenke: Why Simple Heuristics Make Life Both Easier and Harder: A Social-Psychological PerspectiveReferencesName IndexSubject Index