Slim By Design: Mindless Eating Solutions For Everyday Life

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Slim By Design: Mindless Eating Solutions For Everyday Life

by Brian Wansink

HarperCollins | September 23, 2014 | Hardcover

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The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthierandmake it more profitable for the companies who sell the food).

InSlim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to workwithhuman nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

Format: Hardcover

Dimensions: 320 pages, 9 × 7 × 1.14 in

Published: September 23, 2014

Publisher: HarperCollins

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062136526

ISBN - 13: 9780062136527

Found in: Health and Well Being

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– More About This Product –

Slim By Design: Mindless Eating Solutions For Everyday Life

Slim By Design: Mindless Eating Solutions For Everyday Life

by Brian Wansink

Format: Hardcover

Dimensions: 320 pages, 9 × 7 × 1.14 in

Published: September 23, 2014

Publisher: HarperCollins

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062136526

ISBN - 13: 9780062136527

From the Publisher

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthierandmake it more profitable for the companies who sell the food).

InSlim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to workwithhuman nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

About the Author

Brian Wansink, Ph.D., is a professor at and the director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author ofMindless Eating: Why We Eat More Than We Think, as well as three professional books and more than two hundred peer-reviewed journal articles. He was the 2011–12 president of the Society for Nutrition Education, and in 2007 he was presidentially appointed as the USDA executive director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries.

Editorial Reviews

“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.”