Small Business: An Enterpreneur's Plan by Ron KnowlesSmall Business: An Enterpreneur's Plan by Ron Knowles

Small Business: An Enterpreneur's Plan

byRon Knowles, Chris Castillo

Paperback | September 11, 2013

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Small Business: An Entrepreneur's Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, through spotting trends and opportunities and finding and marketing to target customers, to distribution and financing-all in a very hands-on, step-by-step approach. A conversational and engaging writing style, case studies and clips from the CBC's Dragon's Den bring the content to life for students.
Ron Knowles was a husband, father, brother, professor, student mentor, and great friend and colleague at Algonquin College, Ottawa, Ontario. He was the consummate entrepreneurial thinker. His textbook series, Small Business: An Entrepreneur's Plan, is read by thousands of business students and professionals worldwide who want to learn ...
Title:Small Business: An Enterpreneur's PlanFormat:PaperbackDimensions:496 pages, 10.75 × 8.5 × 0.69 inPublished:September 11, 2013Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176509674

ISBN - 13:9780176509675

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Table of Contents

Chapter 1: Your Great Adventure: Exploring Your OptionsChapter 2: Spotting Trends and OpportunitiesChapter 3: Positioning Yourself as an Entrepreneur for Market OpportunitiesChapter 4: Profiling Your Target Customer Chapter 5: Learning from the Competition: Your Competitive Intelligence Chapter 6: Marketing: Pricing and Promoting Your Product or Service Chapter 7: Marketing: Distribution and Location Chapter 8: Legal Concerns Chapter 9: Risk Management Issues Chapter 10: The Power of Numbers Chapter 11: Financing Your Business Chapter 12: Building and Managing a Winning Team Chapter 13: Buying a Business Chapter 14: Buying a Franchise or Franchising Your Business Chapter 15: Pulling the Plan Together E-ModulesE-Module 1: Exporting: Another Adventure Beckons E-Module 2: Fast-Start Plan E-Module 3: Business Plan Outline, Templates, and ExamplesGlossaryIndex