Small Business: An Entrepreneur's Plan, Enhanced by Ron KnowlesSmall Business: An Entrepreneur's Plan, Enhanced by Ron Knowles

Small Business: An Entrepreneur's Plan, Enhanced

byRon Knowles, Chris Castillo

Paperback | September 1, 2016

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Launching a small business start-up is challenging. Students have big visions and great ideas, but they may not be sure what their next steps are. As Scott Belsky, co-founder of Behance, puts it, "It's not about ideas. It's about making ideas happen." How do your students put their visions and ideas into action? Small Business: An Entrepreneur's Plan, 7th Enhanced Canadian Edition, helps students organize their thought processes by building business plans step-by-step, turning ideas into achievable goals. Through Action Steps, Checklists, Opening Windows, and Case Studies, students receive a complete coverage of what it takes to develop a business plan while diving into the mindset of an entrepreneur. Students will learn about the successes and failures that many entrepreneurs have experienced, providing them with real-world context all the while learning how to apply this knowledge to their own plans. Small Business: An Entrepreneur's Plan, 7th Enhanced Canadian Edition, is the roadmap to building a business plan and will help your students develop the tools needed to achieve that next level of success!
Ron Knowles was a husband, father, brother, professor, student mentor, and great friend and colleague at Algonquin College, Ottawa, Ontario. He was the consummate entrepreneurial thinker. His textbook series, Small Business: An Entrepreneur's Plan, is read by thousands of business students and professionals worldwide who want to learn ...
Title:Small Business: An Entrepreneur's Plan, EnhancedFormat:PaperbackDimensions:496 pages, 10.75 × 8.5 × 0.75 inPublished:September 1, 2016Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176703470

ISBN - 13:9780176703479

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Table of Contents

Chapter 1: Your Great Adventure: Exploring Your OptionsChapter 2: Spotting Trends and Opportunities Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities Chapter 4: Profiling Your Target Customer Chapter 5: Learning from the Competition: Your Competitive Intelligence Chapter 6: Marketing: Pricing and Promoting Your Product or Service Chapter 7: Marketing: Distribution and LocationChapter 8: Legal Concerns Chapter 9: Risk Management IssuesChapter 10: The Power of NumbersChapter 11: Financing Your BusinessChapter 12: Building and Managing a Winning Team Chapter 13: Buying a BusinessChapter 14: Buying a Franchise or Franchising Your BusinessChapter 15: Pulling the Plan Together GlossaryIndex