Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big Business

byCynthia Kay

Kobo ebook | September 23, 2013

Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big Business by Cynthia Kay
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A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.

Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.

Cynthia’s down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You’ll learn how to:

Create an organization that is operationally efficient, creative, and entrepreneurial

Attract and win contracts from much larger companies

Serve complex, global companies by forging strong relationships

Evaluate Big Business opportunities and know when not to compete.

Title:Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big BusinessFormat:Kobo ebookPublished:September 23, 2013Publisher:Red Wheel WeiserLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1601635060

ISBN - 13:9781601635068

Appropriate for ages: All ages

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