Small Business Management: Launching And Growing New Ventures by Justin G. LongeneckerSmall Business Management: Launching And Growing New Ventures by Justin G. Longenecker

Small Business Management: Launching And Growing New Ventures

byJustin G. Longenecker, Leo B. Donlevy, Victoria Calvert

Paperback | December 22, 2008

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1 in 4 Canadians plans to be self-employed in the next 5 years. Longnecker, Small Business Management, Launching and Growing New Ventures, 4th Canadian edition is about turning this plan into realty.This comprehensive guide for future business-owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business.
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business...
Title:Small Business Management: Launching And Growing New VenturesFormat:PaperbackDimensions:10 × 8 × 0.81 inPublished:December 22, 2008Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176500057

ISBN - 13:9780176500054

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Table of Contents

Part 1: Entrepreneurial OpportunityChapter 1: EntrepreneursChapter 2: Startup and the Need for Competitive AdvantageChapter 3: Family Enterprise Chapter 4: Franchising Opportunities Part 2: Planning and Marketing New VenturesChapter 5: Developing an Effective Business Plan Chapter 6: Marketing Research and Product StrategyChapter 7: Promotional and Pricing StrategiesChapter 8: Distribution Channels and Global MarketsPart 3: Managing New Venture OperationsChapter 9: Selecting the Management Team and Managing Human ResourcesChapter 10: Form of Organization and Legal IssuesChapter 11: Selecting a Location and Planning the FacilitiesChapter 12: Operations Management and Control SystemsChapter 13: Evaluating and Managing Financial PerformanceChapter 14: Financing Requirements, Pro Forma Financial Statements, and Sources of FinancingPart 4: Growth and ExitChapter 15: Managing Growing Firms and Exit StrategiesWeb Chapter 16: Buyout Opportunities Cases:8 cases in text - 2 new cases: Ultimate Garage and Cardio Care Boot CampAppendix A: Venture Feasibility ChecklistAppendix B: Sample Business Plan (new) - Pulse Dance Inc.PrefaceIndex